01/ The manifesto
Rebellion against pastel nostalgia.
Jacq’d & Batter starts from one provocation: why should cupcakes stay trapped in pastel sentimentality?
“Cupcakes with the tension, dark romance and discipline of a couture runway.”
- I. Made to order
Nothing waits on a shelf. Every box is baked for the order it belongs to.
- II. Designed first
Form is treated as seriously as flavour — gloss, line and silhouette.
- III. Dark by nature
Black, chalk and silver. A cupcake with the confidence of a runway look.